Cookie & Tracking Definitions

Our cookies and tracking defined for your understanding.

Last Updated: 27th February 2025

Overview

We use cookies and tracking features to enhance navigation and functionality. Necessary cookies are essential for basic site functions and stored by default. Third-party cookies help analyse usage, store preferences, and personalise content but require your consent.

Necessary

These cookies enable core site functions, such as secure logins and consent management. They do not store personally identifiable data and cannot be disabled.

Name	Duration	Description
CookiePreferences	1 Year / 30 Days	Stores your tracking and metrics preferences to respect your choices on return visits.
differentbreed.ref	14 Days	Maintains login across the event organiser application.
differentbreed.auth	5 Minutes	Provides secure session access, used alongside .ref.
differentbreed.customer.ref	14 Days	Maintains login across the customer side of Different Breed.
differentbreed.customer.auth	5 Minutes	Provides secure session access, used alongside .ref.
accessibility-preferences	Session	Retains accessibility settings for the website UI.
__stripe_mid	1 Year	Prevents fraud during payment processing via Stripe.
__stripe_sid	1 Day	Enables secure transactions through Stripe without storing card details.
redirect	Session	Redirects users after signing in.

Improvements

These cookies help track system metrics, improve services, and enhance accessibility features, benefiting both users and disabled fans.

Name	Duration	Description
Client ID	No Expiry	Uniquely identifies users for analytics without personal data.

Functional

These cookies support functionalities like social sharing, feedback collection, and third-party integrations.

Name	Duration	Description
loom_anon_comment	1 Year 1 Month 4 Days	Cookie provided by Loom for video interactions.
loom_referral_video	Session	Cookie provided by Loom for video interactions.
__Host-psifi.analyticsTrace	6 Hours	Cookie provided by Loom for analytics.
__Host-psifi.analyticsTraceV2	6 Hours	Cookie provided by Loom for analytics.

Analytics

These cookies help us understand how users interact with our site, providing insights to improve content and services.

Name	Duration	Description
_ga	1 Year 1 Month 4 Days	Google Analytics cookie for visitor tracking. Stores data anonymously.
CLID	1 Year	Microsoft Clarity cookie tracking user interactions.
ga*	1 Year 1 Month 4 Days	Stores and counts page views for Google Analytics.
_clck	1 Year	Retains Clarity User ID and settings for session continuity.
SM	Session	Syncs MUID across Microsoft domains.
_clsk	1 Day	Aggregates session page views for Microsoft Clarity.
MR	7 Days	Bing cookie for analytics data collection.
_fbp	3 Months	Facebook cookie for personalised ad tracking.
SRM_B	1 Year 24 Days	Microsoft Advertising ID for visitors.
MUID	1 Year 24 Days	Bing cookie for unique browser identification and advertising.
ANONCHK	10 Minutes	Tracks ad clicks and user sessions for Bing Ads.

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Other

These cookies are uncategorised and may include third-party cookies that track your use of our site.

Name	Duration	Description
N/A	N/A	These cookies are under review and will be categorised soon.