# Welcome © Different Breed Ltd (SC653885), All Rights Reserved ### Guides View our walkthroughs for accessibility guides, helping you get the most out of Different Breed ®. [Guides Walkthroughs](#guides) *** # Getting Started # Navigating The Platform Learn how to navigate the Different Breed platform, including key features like the accessibility panel, menu navigation, support options, and release notes. ### Overview Get familiar with the Different Breed platform and its core navigation features. This tutorial walks you through the accessibility adjustments panel, menu structure, user profile settings, support options, and how to stay updated with new feature releases. You'll also learn where to find key links in the footer, including legal documents and cookie settings. Watch the video below to explore the full navigation experience. {% embed url="" %} Learn how to navigate the Different Breed platform and make the most of its accessibility and support features. {% endembed %} # Guides # Create A Guide Learn how to create a new guide on the Different Breed platform, including setting a title, generating a vanity URL, and selecting a language. ### Overview Creating a guide on Different Breed is quick and easy. In this tutorial, we’ll walk you through the process of naming your guide, generating a user-friendly vanity URL, and selecting your preferred language (English or Welsh). Once created, you’ll be taken to the guide editor, where you can start customizing your content. Watch the video below to get started. {% embed url="" %} Learn how to create a new guide on Different Breed, including setting a title, vanity URL, and language preferences. {% endembed %} # Update Guide Details Learn how to update guide details on Different Breed, including setting a title, image, description, language, and expiration date for better fan engagement. ### Overview Customizing your guide details ensures fans can easily identify and access the right information. In this tutorial, we’ll walk you through updating your guide’s title, selecting an image from the media library, adding a short description, setting a language (English or Welsh), and using an expiration date to automatically move guides to the past section. Once saved, your guide is ready for content creation. Watch the video below to learn more. {% embed url="" %} Learn how to customize guide details on Different Breed, including titles, images, descriptions, and expiration settings. {% endembed %} # Create Sections & Pages Learn how to customise guide content on Different Breed, including adding header and footer banners, creating sections and pages, and structuring information effectively. ### Overview Organizing your accessible fan guides on Different Breed is easy with sections and pages. In this tutorial, we’ll walk you through adding branded header and footer banners, creating structured sections, and adding pages within each section. You’ll also learn how to reorder pages, move content between sections, and delete sections safely. Proper structuring helps users navigate information more efficiently. Watch the video below to get started. {% embed url="" %} Learn how to customize your Different Breed guides with banners, sections, and pages for a structured and engaging experience. {% endembed %} # Page Basics Learn how to edit the basic structure of a page on Different Breed, including setting accessibility preferences to personalise content for disabled users. ### Overview Understanding how pages work is essential for building accessible fan guides on Different Breed. In this tutorial, we’ll walk you through editing a page title, setting accessibility preferences, and ensuring content is personalized based on user needs. By specifying relevant accessibility categories, guides become more inclusive and tailored to individual users. Watch the video below to learn how to get started. {% embed url="" %} Learn how to edit and personalize pages on Different Breed with accessibility settings for a more inclusive guide experience. {% endembed %} # Page Blocks - Rich Text Learn how to use the rich text block in Different Breed guides, including formatting text, adding tables, links, images, and lists for enhanced accessibility content. ### Overview The rich text block in Different Breed allows you to format and structure your guide content with ease. In this tutorial, we’ll show you how to add headings, tables, links, lists, and images to your guide pages. You'll also learn how to adjust text styling, insert hyperlinks, and preview changes before publishing. Watch the video below to learn how to create well-structured, accessible content for your guides. {% embed url="" %} Learn how to format and customize guide content using the rich text block in Different Breed. {% endembed %} # Page Blocks - Image Learn how to use the image block in Different Breed guides, including adding images, captions, alt text, and links for better accessibility and engagement. ### Overview The image block in Different Breed allows you to add and customize images within your guides. In this tutorial, we’ll show you how to upload an image, set a caption, edit alt text for accessibility, and add optional links. You’ll also learn how to adjust aspect ratios for better image display. Watch the video below to learn how to enhance your guide content with images. {% embed url="" %} Learn how to add and customize images in Different Breed guides, including captions, alt text, and links. {% endembed %} # Page Blocks - Google Map Learn how to add an interactive Google Map block to your Different Breed guide, including setting locations, adding markers, and customising captions. ### Overview Enhance your guides with an interactive Google Map block on Different Breed. This tutorial walks you through adding a map, searching for locations, placing markers, and adding descriptions to highlight key areas such as shuttle stops or subway stations. You’ll also learn how to delete markers or remove the map block if needed. Watch the video below to learn how to make navigation easier for your audience. {% embed url="" %} Learn how to add and customize an interactive Google Map block in Different Breed guides to highlight key locations. {% endembed %} # Link To A Section Or Page Learn how to link to sections and pages within your Different Breed guide, ensuring seamless navigation across Draft, Preview, and Published versions. ### Overview Easily link to specific sections or pages within your Different Breed guide using the built-in linking feature. This tutorial walks you through adding internal links within a rich text block, ensuring they work consistently across all guide versions (Draft, Preview, and Published). Internal linking makes it easier for users to navigate your guide efficiently. Watch the video below to learn more. {% embed url="" %} Learn how to add internal links to sections and pages within your Different Breed guide for better navigation! {% endembed %} # Metrics Learn how to track and analyse guide metrics on Different Breed, including unique visitors, accessibility insights, user interactions, and UTM campaign tracking. ### Overview Different Breed provides in-depth metrics to help you understand how users interact with your guides. In this tutorial, we’ll walk you through key data points, including unique visitors, accessible audience insights, access card usage, page views, user actions, search terms, and UTM tracking for marketing campaigns. These insights help you make informed decisions on accessibility investments and content updates. Watch the video below to explore the full metrics dashboard. {% embed url="" %} Learn how to track and analyze guide metrics on Different Breed, from visitor insights to accessibility trends and user interactions. {% endembed %} # Publish Guide Learn how to publish your guide on Different Breed, set visibility options, and manage preference filters for a seamless user experience. ### Overview Once your guide is ready, publishing it on Different Breed is simple. In this tutorial, we’ll walk you through the steps to review and publish your guide, set visibility as public or private, and manage additional settings like disabling preference filters. Whether your guide is for public access or private events, you’ll have full control over how it's shared. Watch the video below to learn more. {% embed url="" %} Learn how to publish your guide on Different Breed and manage visibility settings for public or private access! {% endembed %} # Preview Links Learn how to generate and manage preview links on Different Breed, allowing stakeholders to review your guide before publishing without needing an account. ### Overview Preview links in Different Breed provide a temporary way to share your guide with stakeholders for review before publishing. In this tutorial, we’ll walk you through creating a preview link, setting an expiration time, and managing or revoking links as needed. These links allow users to view draft content without requiring an account, making approvals easier. Watch the video below to learn how to use preview links effectively. {% embed url="" %} Learn how to create and manage preview links on Different Breed for easy guide reviews before publishing. {% endembed %} # URL Builder Learn how to use the URL Builder in Different Breed guides to create pre-filtered links for customer support and track campaign performance with UTM parameters. ### Overview The URL Builder in Different Breed allows you to create customized links with pre-selected accessibility filters, making it easier to share relevant content with users. In this tutorial, we’ll walk you through generating pre-filtered URLs for customer support, embedding tracking parameters (UTMs) for marketing campaigns, and ensuring users receive a tailored guide experience. Watch the video below to learn how to use the URL Builder effectively. {% embed url="" %} Learn how to create pre-filtered guide links with Different Breed's URL Builder for seamless customer support and campaign tracking. {% endembed %} # View Guide (Published & Draft) Learn how to view and access your Different Breed guides in Published and Draft modes, ensuring you're sharing the correct version with your audience. ### Overview Different Breed allows you to view your guides in both Published and Draft modes. In this tutorial, we’ll show you how to access guides from your dashboard, understand the difference between Published (public-facing) and Draft (for internal review), and generate preview links for stakeholder feedback. Be sure to only share Published links with your audience. Watch the video below to learn more. {% embed url="" %} Learn how to view your Different Breed guides in Published and Draft modes and ensure you're sharing the right version. {% endembed %} # Archive & Restore Learn how to archive and restore guides on Different Breed, keeping your guide list organised while maintaining access to past content. ### Overview Archiving a guide in Different Breed allows you to remove it from public view without permanently deleting it. In this tutorial, we’ll walk you through how to archive a guide, locate archived guides using filters, and restore a guide if needed. This feature is useful for managing outdated or accidental guides while keeping your workspace tidy. Watch the video below to learn more. {% embed url="" %} Learn how to archive and restore guides on Different Breed to keep your guide list organised. {% endembed %} # Current & Past Guides Learn how to use the historical guides feature on Different Breed to organise past and current guides, ensuring continued access and data collection. ### Overview Different Breed allows you to categorize guides as either current or past, making it easy to manage event-related content. In this tutorial, we’ll show you how to set an expiration date for guides to automatically move them into past guides, keeping them accessible for reference while continuing to track audience metrics. You’ll also learn how to revert a guide to the current state if needed. Watch the video below to learn more. {% embed url="" %} Learn how to manage current and past guides on Different Breed with the historical guides feature. {% endembed %} # Sharing Your Guide Learn how to share your Different Breed guide with fans, ensuring you use the correct published link for accessibility. ### Overview When sharing a guide on Different Breed, it's important to use the correct published URL. In this tutorial, we’ll walk you through the three display modes (Published, Draft, and Preview), explain which links are accessible to users, and show you how to verify the correct URL before sharing. You can link directly to the filters page, your profile landing page, or the guide content itself. Watch the video below to learn more. {% embed url="" %} Learn how to correctly share your Different Breed guide with fans using the right published link. {% endembed %} # Media # Upload Images Learn how to upload and manage images in the Different Breed media library, with support for drag-and-drop uploads and bulk file selection. ### Overview Easily upload and manage images using the Different Breed media library. In this tutorial, we’ll walk you through how to add images by dragging and dropping or selecting files manually, check upload statuses, and troubleshoot any failed uploads. While we currently support images, future updates may include video and file uploads. For now, we recommend using video embed blocks with platforms like Vimeo or YouTube. Watch the video below to learn more. {% embed url="" %} Discover how to upload and manage images in the Different Breed media library with a simple drag-and-drop interface {% endembed %} # Edit & Delete Images Learn how to edit, update alt text, and delete images on the Different Breed platform, including setting focus positions for better display across screen sizes. ### Overview Managing images on Different Breed is simple. In this tutorial, we’ll show you how to delete multiple images at once, edit image titles and alt text, and adjust the focus position to ensure images display correctly across different screen sizes. We’ll also explain how alt text works as a fallback when no specific description is provided for an image. Watch the video below to learn more. {% embed url="" %} Learn how to edit images, update alt text, and delete images on the Different Breed platform with ease. {% endembed %} # Feedback # Enable & Manage Feedback Learn how to enable, manage, and collect feedback from fans within Different Breed guides, including customisation options and deleting feedback on premium plans. ### Overview The feedback feature in Different Breed guides allows fans to share their thoughts directly from the guide, helping you improve content and accessibility. In this tutorial, we’ll show you how to enable or disable feedback, customise collection fields, and manage responses. If you're on a premium subscription, you’ll also have the option to delete feedback entries. Watch the video below to learn more. {% embed url="" %} Learn how to enable, manage, and customize feedback collection within Different Breed guides. {% endembed %} # Customise # Customise Your Profile Learn how to customise your profile landing page on Different Breed by adding a banner, changing the logo, modifying menu items, and adjusting branded table styles. ### Overview Make your Different Breed profile your own with custom branding options. In this tutorial, we’ll show you how to personalise your profile landing page by uploading a banner, changing your logo, and adding custom menu items in both English and Welsh. You’ll also learn how to disable branded tables for better readability. More customisation features will be added soon, so stay tuned! Watch the video below to see how it’s done. {% embed url="" %} Learn how to customise your profile on Different Breed with banners, logos, and personalised menu items. {% endembed %} # Integrations # Does Different Breed support Google Tag Manager? No, Different Breed does not integrate with Google Tag Manager. This is because it allows the injection of CSS/JS, which can often break sites. Additionally, there are security concerns associated with injecting code. # Access Card Learn how to enable and integrate the Access Card feature on Different Breed, allowing users to link their Access Cards for a personalised experience in guides. ### Overview The Access Card integration on Different Breed enhances accessibility by allowing users to link their Access Cards and automatically personalize guides based on their needs. In this tutorial, we’ll walk you through enabling the integration, linking an Access Card, and testing the experience. If you're an Access Card partner, you can also configure API settings for seamless integration. Watch the video below to get started. {% embed url="" %} Learn how to enable and integrate the Access Card feature on Different Breed for a personalized and accessible guide experience. {% endembed %} # Google Analytics 4 Learn how to integrate Google Analytics 4 with Different Breed to track user interactions, demographics, and event performance within your guides. ### Overview Enhance your insights with the Google Analytics 4 integration on Different Breed. This tutorial walks you through enabling the integration, retrieving your Google Measurement ID, and selecting which events to track. With this setup, you can gain a deeper understanding of user behavior, including demographics, devices, and interactions within your guides. We’ll also cover troubleshooting steps if data isn't appearing as expected. Watch the video below to get started. {% embed url="" %} Learn how to integrate Google Analytics 4 with Different Breed and track key user interactions in real time! {% endembed %} ### Install and configure Google Analytics #### 1. Obtain your measurement ID To locate your measurement ID: 1. Open Google Analytics. 2. Navigate to the **Admin** section. 3. Under the **Data collection and modification** section, click **Data streams**. 4. Select the **Web** tab. 5. Click on your web data stream. 6. Find the measurement ID in the first row of the stream details. Copy it to your clipboard. {% hint style="success" %} A valid measurement ID starts with ‘G-’ followed by a combination of numbers and letters (e.g., ‘G-IT8OOK2K25’) {% endhint %} #### 2. Configure The Integration Next up you need to activate the Google Analytics integration directly from the [Different Breed Integrations Page](https://platform.differentbreed.events/app/cfda3461-6f38-409b-9603-b0fb24e6025e/guides/integrations/google-analytics). To do this: 1. Find the Google Analytics integration in the **Integrations** page, accessible from the website sidebar (or the link above). 2. Activate the integration for your guides. 3. To finish the configuration, paste in your measurement ID and select the events you wish to track and click **Done**. {% hint style="success" %} Page views, Campaign data and other default google analytics events will be tracked by default and do not need to be configured. {% endhint %} #### 3. Verify Data Collection After configuration, it may take a few hours for data to start appearing in your Google Analytics dashboard. *** ### Troubleshooting If no data has appeared in your Google Analytics dashboard after 48 hours: 1. Return to Google Analytics. 2. Click the **Admin** cog. 3. Navigate to **Data Streams** settings. 4. Select your data stream. 5. Check the top of the page for data reception status. 6. Double-check that the measurement ID is correct in Different Breed. 7. Ensure your guide is published in Different Breed and receiving traffic. # Profile # Update Profile Details Learn how to update your profile details and change your handle on the Different Breed platform to ensure customers can easily recognise and find your brand. ### Overview Your profile on Different Breed helps customers identify your business across guides and experiences. In this tutorial, we’ll walk you through updating your profile name, logo, brand color, bio, and social media links. You’ll also learn how to change your handle (profile URL) and what to consider before making updates. Keep in mind that changing your handle breaks old links unless updated manually. Watch the video below to learn more. {% embed url="" %} Learn how to update your profile details and change your handle on Different Breed for better brand visibility. {% endembed %} # Update Privacy Policy Learn how to customise your privacy policy on Different Breed, including adding your own content or linking to an external policy from your website. ### Overview When you create a white-labeled solution on Different Breed, a privacy policy page is automatically generated for your brand. In this tutorial, we’ll show you how to add or update your privacy policy, use the free generator from TicketTailor, or link to an existing policy on your website. You can also set policies in both English and Welsh for multilingual support. Watch the video below to learn more. {% embed url="" %} Learn how to customise your privacy policy on Different Breed and ensure your legal information is up to date. {% endembed %} # Manage Your Team Learn how to manage your team on Different Breed, including inviting members, assigning roles, changing permissions, and removing users from your profile. ### Overview Easily manage your team on Different Breed by inviting new members, assigning roles such as Viewer, Editor, or Admin, and adjusting permissions as needed. This tutorial walks you through how to resend or revoke invitations, change account levels, and remove users. You'll also learn about the Owner role, which has the highest level of control over the profile. Watch the video below to get started. {% embed url="" %} Learn how to invite, manage, and remove team members on Different Breed with simple role-based permissions. {% endembed %} # Manage Premium Subscription Learn how to upgrade, manage, and cancel your Different Breed subscription, including selecting a plan, applying promo codes, and accessing billing details. ### Overview Upgrading to a premium subscription on Different Breed unlocks additional features for profiles with up to 30,000 fans per year. In this tutorial, we’ll walk you through selecting a subscription tier (monthly, six-monthly, or annually), managing your billing through Stripe, and accessing invoices or updating payment details. If you exceed 30,000 fans per year, enterprise billing is required. Watch the video below to learn how to upgrade or manage your plan with ease. {% embed url="" %} Learn how to upgrade and manage your Different Breed subscription, from selecting a plan to handling billing and cancellations. {% endembed %} # Transfer Ownership & Delete Profile Learn how to transfer profile ownership or delete a profile on Different Breed, including important considerations for GDPR compliance and security. ### Overview Managing profile ownership and deletion on Different Breed is a critical process. In this tutorial, we’ll walk you through transferring ownership if an account owner is leaving your organization and explain the steps required to delete a profile permanently. Due to GDPR best practices, profile deletions must be processed through our support team and cannot be undone. If you're considering closing your account, we welcome your feedback to help us improve. Watch the video below to learn more. {% embed url="" %} Learn how to transfer profile ownership or delete a profile on Different Breed, with important security and GDPR considerations. {% endembed %} # Account # Update Account Details Learn how to update your account details on Different Breed, including changing your profile picture, name, and email address with a simple verification process. ### Overview Keeping your account details up to date is easy with Different Breed. In this short tutorial, we’ll walk you through how to update your profile picture, first and last name, and email address. If you’re changing your email, we’ll guide you through the quick verification process to ensure a secure update. Watch the video below to see how it’s done. {% embed url="" %} Learn how to quickly update your account details on Different Breed, including changing your profile picture, name, and email with a simple verification process. {% endembed %} # Manage Invitations Learn how to manage invitations on the Different Breed platform, including how to accept or decline profile invitations and join a team effortlessly. ### Overview Joining a team on Different Breed is simple. In this tutorial, we’ll show you where to find your profile invitations, how to review the access level you’ve been granted, and the steps to accept or decline an invitation. Once accepted, you’ll be able to start interacting with the profile right away. Watch the video below to see how it works. {% embed url="" %} Discover how to accept or decline profile invitations on Different Breed and seamlessly join a team. {% endembed %} # Enable / Disabled 2FA Learn how to enable and disable two-factor authentication (2FA) on Different Breed for an extra layer of security when signing in. ### Overview Enhance your account security by enabling two-factor authentication (2FA) on Different Breed. This tutorial walks you through the setup process, including scanning a QR code with an authentication app, verifying your login with a secure code, and saving your backup code for future access. We’ll also show you how to disable 2FA or regenerate your backup code if needed. Watch the video below to get started. {% embed url="" %} Learn how to enable and disable two-factor authentication (2FA) on Different Breed to keep your account secure. {% endembed %} # Remove Recent Sessions Learn how to manage and terminate recent sessions on Different Breed to log out from shared or unused devices and keep your account secure. ### Overview If you've left yourself logged in on a shared computer or an old browser session, you can easily log out remotely through your account settings. In this tutorial, we’ll show you how to view and terminate recent sessions, ensuring your account stays secure. If you spot any unrecognised activity, we also recommend updating your email security. Watch the video below for a step-by-step guide. {% embed url="" %} Discover how to terminate recent sessions and log out from shared or unused devices on Different Breed for better account security. {% endembed %} # Update Contact Preferences Learn how to manage your email contact preferences on Different Breed, including how to opt in or out of specific communications while ensuring you still receive essential account-related emails. ### Overview Control which emails you receive from Different Breed with just a few clicks. In this tutorial, we’ll show you how to update your contact preferences, toggle email subscriptions on or off, and understand which messages are essential for account security. Whether it’s research updates, helpful tips, or audit notifications, you decide what lands in your inbox. Watch the video below to learn more. {% embed url="" %} Find out how to update your contact preferences and choose which emails you receive from Different Breed {% endembed %} # Close Your Account Learn how to permanently close your Different Breed account, including the steps to leave or transfer profile ownership before finalising account deletion. ### Overview If you no longer need your Different Breed account, you can close it permanently through your account settings. This tutorial walks you through the necessary steps, including leaving or transferring ownership of any profiles you're part of before completing the deletion process. Once closed, all your data will be removed, and you’ll need to sign up again if you wish to return. Watch the video below for a step-by-step guide. {% embed url="" %} Learn how to permanently close your Different Breed account and ensure all profiles are properly managed before deletion. {% endembed %}