Privacy Policy

Please read this policy carefully before using our service.

Last Updated: 12th August 2024

Overview

Different Breed ("we," "our," or "us") is dedicated to safeguarding your privacy and ensuring that your personal information is secure.

This privacy policy outlines how we handle the personal information collected from you in connection with your use of our products and services (the “Services”), when you engage with our websites and applications (collectively, the “Websites”), and when you participate in our referral partner program.

Important: This policy is applicable to you if you have contracted with us for the Services or have otherwise interacted with us regarding your current or potential use of the Services. It also applies when you interact with us through our Websites or via social media.

Please note that this policy does not apply to you if you are a consumer who has obtained a ticket, product, or service from an event organiser that utilises the Different Breed platform. In such cases, we process consumers' personal information solely on behalf of the event organizer (as their “processor”), and the event organizer is legally responsible for informing consumers how their personal information will be collected and used. Our practices regarding such personal information are governed by our contract with the event organizer.

We encourage you to carefully review this policy, along with our Website Terms of Use and our Terms and Conditions of Service, and, where relevant, our Referral Partner Agreement. This policy provides details on our privacy practices and covers the following areas:

• Information we may collect about you;

• How and on what basis we use your personal information;

• Our use of cookies;

• Disclosure of your personal information;

• How we protect your personal information;

• Your rights;

• Links to other websites;

• Changes to our privacy policy; and

• How to contact us.

For purposes of applicable data protection legislation, the data controller is Different Breed ltd, located at Suite 2/3, 48 W George Street, Glasgow G2 1BP. You can contact us using the details provided in the "Contact us" section below.

Information We May Collect About You

We may collect and process the following personal data about you:

1. Information you provide to us: This includes information you submit when filling out forms on differentbreed.events (such as when you register to use our Services), respond to surveys we send, post content on the Websites, request more information about the Services, or report issues with our Websites. This information may include your name, address, email address, phone number, feedback or complaints about the Services, details of correspondence with us, responses to surveys or questionnaires, transaction details on our Websites, and your preferences for receiving marketing communications.

2. Other information we collect during your visit to our Websites or use of our apps: We may automatically collect details of your visit, including traffic data, location data, weblogs, and other communication data. Additionally, we may collect information about your computer, such as your IP address, operating system, and browser type, to administer the system, analyse user behaviour, and report aggregated information to our advertisers. We may also collect details of the resources you access on our Websites. For more information, please see our Cookie Policy.

We may also collect, use, and share anonymised and aggregated data for any purpose. This type of data does not directly or indirectly identify you.

Information Our Sellers May Collect About You

We provide sellers on Different Breed the ability to track conversions using the measurement API's available on:

• Google Analytics 4

• Meta

This functionality acts similarly to tracking pixels but will be sent from the server when you perform specific actions. As this is tracking behaviour we tie the acceptance of this tracking to the cookie preferences you have provided us, If you opt out of cookies for analytical purposes we will not send and process any tracking events.

We support and provide tracking for the following events.

Event Name	Description	Data Collected	Purpose
PageView	Tracks when a user views a page on our website.	Page URL, Page Title, User IP Address, User Agent, Facebook Click ID (fbc), Facebook Browser ID (fbp)	To understand general user traffic and engagement with our website.
ViewContent	Tracks when a user views specific content on our website (e.g., product pages).	Page URL, Page Title, User IP Address, User Agent, Facebook Click ID (fbc), Facebook Browser ID (fbp)	To understand general user traffic and engagement with our website.
AddToCart	Tracks when a user adds an item to their shopping cart.	Item IDs, Item Prices, Quantity, Cart Value, Currency, Page URL, User IP Address, User Agent, fbc, fbp	To analyse shopping behaviour and enhance the shopping experience by tracking product interest and cart interactions.
RemoveFromCart	Tracks when a user adds an item to their shopping cart.	Item IDs, Item Prices, Quantity, Cart Value, Currency, Page URL, User IP Address, User Agent, fbc, fbp	To analyse shopping behaviour and enhance the shopping experience by tracking product interest and cart interactions.
InitiateCheckout	Tracks when a user starts the checkout process.	Item IDs, Item Prices, Quantity, Checkout Value, Currency, Page URL, User IP Address, User Agent, fbc, fbp	To measure purchase intent and optimise the checkout process to reduce abandonment rates and improve conversion rates.
Purchase	Tracks when a user completes a purchase.	Transaction ID, Item IDs, Item Prices, Quantity, Purchase Value, Currency, Page URL, User IP Address, User Agent, fbc, fbp	To process transactions, analyse purchase behaviour, and improve product and service offerings based on user purchase data.
Campaign	Tracks user interaction with specific marketing campaigns.	Campaign ID, Campaign Name, Source, Medium, Term, Content, Page URL, Page Title, User IP Address, User Agent, fbc, fbp	To evaluate the effectiveness of marketing campaigns and improve targeting and content relevancy for future campaigns.
PromoCodeEntry	Tracks when a user enters a promotional code.	Promotion ID, Promotion Name, Page URL, User IP Address, User Agent, fbc, fbp	To track the use of promotional codes and measure the effectiveness of marketing campaigns involving promotions.
ManualOrderClaimed	Tracks when a user claims a manual order (e.g., offline order entry).	Manual Order ID, Manual Order Reference, Page URL, User IP Address, User Agent, fbc, fbp	To manage and track orders that are manually entered and ensure accurate order processing and customer service.

How This Information is Used

• Improving User Experience: By understanding how users interact with their events, sellers can optimise the site layout, content, and features to improve usability and satisfaction.

• Marketing Effectiveness: By tracking campaign performance and user engagement, sellers can refine our marketing strategies to be more effective and relevant.

• Shopping Behaviour: Understanding how users interact with products and the shopping cart allows sellers to offer better product recommendations and promotions.

• Transaction Processing: Ensures accurate and secure processing of orders and transactions.

How and On What Basis We Use Your Personal Information

We will only use your personal information for specific purposes and when we have a legal basis to do so. Most commonly, we will use your personal data in the following situations:

• To perform a contract with you: This includes providing you with the information or services you request, registering you as a user of the Services, administering our referral program, and managing our relationship with you.

• When you have given us consent: This includes setting cookies, sending you marketing communications by email or text, and analysing your use of our Websites to improve our Services.

• To comply with legal obligations: This includes notifying you of changes to our terms or privacy policy and complying with law enforcement or regulatory requests.

• For legitimate business interests: This includes deploying and developing our services, improving our risk management, and defending our legal rights.

Marketing, Targeted Advertising, and Opting Out

You will only receive marketing communications from us if we are legally allowed to send them, either through your explicit consent or soft opt-in consent. We also use third-party advertising platforms to deliver targeted ads. You can opt out of direct marketing at any time by following the opt-out links in our emails or contacting us directly.

Payments and Profiling

Our payment processor Stripe, uses technology to make decisions about financial transactions and your card payments, which may affect your access to or continued use of our Services. These processors operate as controllers for this purpose and may monitor payment transactions and other online signals to mitigate the risk of fraud or other harmful activities.

Our Use of Cookies

Our Websites utilises cookies and similar technologies for various purposes, including necessary website functionality, user experience enhancement, and targeted advertising. For more details, please see our Cookie Policy.

Disclosure of Your Personal Information

1. Payments via our Websites: All payments are processed through Stripe. This processor acts as a data controller, and we share personal information with them to facilitate the Services. For more information on how they handle your personal data, please refer to their privacy policies.

2. Other parties with whom we may share your personal information: We may share your personal data with our affiliates, third-party service providers, insurers, professional advisors, and, in the event of an acquisition of Different Breed, with the acquiring entity. We may also share your information with law enforcement or regulatory authorities when required by law.

How We Protect Your Personal Information

We implement appropriate security measures to protect your personal data from unauthorised access, alteration, or disclosure. All payment transactions are encrypted using SSL technology. However, please note that the transmission of information via the internet is not completely secure.

Retention of Your Personal Information

We retain your personal data for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Upon request, and where permissible, we will delete your personal data.

International Transfers of Your Personal Information

Your personal information will primarily be processed within the UK and the European Economic Area (EEA). We minimise transfers of personal data outside of these areas but ensure compliance with data protection laws when such transfers are necessary.

Your Rights

Depending on your location and applicable laws, you have certain rights regarding your personal data. These may include the right to access, rectify, erase, and transfer your personal data, as well as the right to object to processing and withdraw consent. You may exercise these rights by contacting us at [e-mail].

Links to Other Websites

Our Websites may contain links to third-party sites. Please note that these sites have their own privacy policies, and we do not accept any responsibility for them. We recommend reviewing these policies before providing any personal information.

Changes to Our Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page, and we will notify you of material changes via our Websites or other communication channels. Please review this page periodically for updates.

Contact Us

For any questions, comments, or requests regarding this privacy policy, please contact us at [e-mail].